Strategy, storytelling and après.


Our niche is narrow. We only do outdoor sports, so you won’t find any banks or baby food brands in our client list. And because of this narrow expertise, we’ve created a wide service offering. Some would call it “full-service,” but that word conjures up images of big, bloated agencies.

How do we do it?

Here at Origin, it means that we create campaigns, build brands, develop websites, produce videos, publish magazines, make apps, manage social channels, develop strategic plans, design user experiences, ski, snowboard, mountain bike, surf, climb and share our beer.



Front + back end development

CMS + e-commerce platforms

Mobile + web app development

Data + analytics


Content + Social

Scripting + storyboarding

Video production + motion graphics

Copywriting + content development

Community management



Website + application UX design

Campaign concepting

Campaign creative development

Brand identity design

Visual design + illustration



Market + consumer research

Brand strategy + articulation

Marketing strategy

Content strategy

Social media strategy

Website strategy

Analysis + reporting

What our clients are saying

Samantha Rayner
North America Brand Manager

Origin seamlessly integrated quickly understood the nuances and opportunities of lululemon, people felt more connected and inspired than we’ve ever seen in Quebec to the stories written by Origin.

Sun Peaks Resort
Arlene Schieven
President & CEO

Origin sets the bar for strategic thinking and campaign development. Their ability to focus on the logistics of a campaign while ensuring a strong creative approach is key to their success.

Squaw Valley | Alpine Meadows
Tracy Chang
Digital Marketing Senior Manager

Origin's creativity, thoughtful approach and focus on user experience have helped us deliver a website that has been considered the ‘best' in the industry. They’re true experts in the digital marketing space.

We are where we live

Our team has mountains, rivers, dirt, surf and snow in our veins. If we're not in the office, we're skiing, snowboarding, mountain biking, trail running, climbing, traveling off-grid or surfing.

Danielle Kristmanson Origin Design
Danielle Kristmanson
Principlal + Creative Director

With strategic insights into consumer engagement, Danielle’s creative leadership and bold innovation brings clients’ dreams to life. Her big picture capabilities for brand development has made her a sought-after speaker with a client list that reads like the who’s who of outdoor sports.

Marie-Josée Legault Origin Design
Marie-Josée Legault
Principal + Strategy Director

One of the mountain sport industry’s top marketing strategists, MJ steers brands through a robust customer journey process with irrefutable insights, analytics and metrics. Her affinity for unearthing business problems and solutions translates into tangible brand and sales growth across all channels.