Origin created a campaign for Tourism Whistler's 2012.13 winter season that leveraged Whistler's positive word-of-mouth image and engaged it's customers through dialogue and their own content. Instagram - the web's fastest growing social platform designed for the sharing of photos - was chosen as the foundation for the campaign. A microsite, a video, and an integrated advertising and social media campaign was created and the word quickly spread via Instagram, Facebook and Twitter, and within days a stream of hashtagged content via #WhistlerUnfiltered presented itself. Then the storytelling began.
- WHO WE ARE
WHAT WE'VE DONE
5 Peaks ADSVMQ Atomic Canada Bike Parks of BC C4 Distribution Creemore Springs International Mountain Bike Association Canada Jay Peak Resort Kombi Sports Labatt Breweries Liquid Boardwear Mountain Biking BC MSSI Newport Orb Clothing Protect Our Winters Resort Municipality of Whistler Riot Kayaks Salomon Sun Valley Switchback Entertainment Telluride Tourism Board The Adventure Group Tourism Fernie Tourism Whistler Whistler Blackcomb Whistler Mountain Bike Park Whistler Sport Legacies
- WHAT WE'RE SAYING
- HOW TO FIND US