Origin created a campaign for Tourism Whistler's 2012.13 winter season that leveraged Whistler's positive word-of-mouth image and engaged it's customers through dialogue and their own content. Instagram - the web's fastest growing social platform designed for the sharing of photos - was chosen as the foundation for the campaign. A microsite, a video, and an integrated advertising and social media campaign was created and the word quickly spread via Instagram, Facebook and Twitter, and within days a stream of hashtagged content via #WhistlerUnfiltered presented itself. Then the storytelling began.

Dubbed "The Art of Summer", the awareness campaign for Tourism Whistler speaks to the breadth of Whistler's experiences through a set of 16 "rules". The rules are designed to instil a sense of nostalgia for the perfect summer, when all you did was show up with a swimsuit and a towel, and go with the flow. Print, video and online advertising drive viewers to the campaign's microsite to find out more about the 16 rules for the perfect summer.

Origin developed Tourism Whistler's 2011.12 winter campaign, 'The Whistler Sabbatical Project', around the insight that most of Whistler's target audience fantasises about unplugging from work to take a month-long snow sabbatical. Anchored by a month-long all-expenses paid prize, the Whistler Sabbatical Project is an integrated campaign featuring the wouldyoudoit.whistler.com microsite, television spots, print ads, online takeovers, e-blasts and 18 video segments that invite a viral level of engagement. Award-winning photographer Jordan Manley shot the campaign's signature imagery.

Origin developed Tourism Whistler's 2011.12 winter campaign, 'The Whistler Sabbatical Project', around the insight that most of Whistler's target audience fantasises about unplugging from work to take a month-long snow sabbatical. Anchored by a month-long all-expenses paid prize, the Whistler Sabbatical Project is an integrated campaign featuring the wouldyoudoit.whistler.com microsite, television spots, print ads, online takeovers, e-blasts and 18 video segments that invite a viral level of engagement. Award-winning photographer Jordan Manley shot the campaign's signature imagery.

Origin developed Tourism Whistler's 2011.12 winter campaign, 'The Whistler Sabbatical Project', around the insight that most of Whistler's target audience fantasises about unplugging from work to take a month-long snow sabbatical. Anchored by a month-long all-expenses paid prize, the Whistler Sabbatical Project is an integrated campaign featuring the wouldyoudoit.whistler.com microsite, television spots, print ads, online takeovers, e-blasts and 18 video segments that invite a viral level of engagement. Award-winning photographer Jordan Manley shot the campaign's signature imagery.