This year's Jay Peak summer campaign included a website redesign for the Canadian market in addition to outdoor, print and online advertisements.

A redesigned mobile site allows Jay Peak to share key information, including photo of the day and weather updates, with a growing number of smartphone savvy customers.

Origin wrote, directed and produced a series of three TV spots created to promote Jay Peak's student pass. All three spots feature vignettes of snow-obsessed students paired with wicked powder footage and the "you have to love snow to love Jay" messaging. For Jay's Quebec outdoor campaign, we carried over the "Faut Aimer La Neige" (Gotta love snow) concept to an adult pass offer. Our targeted media plan included selected bus shelters, subways and high traffic highways in Montreal and Sherbrooke.

Origin wrote, directed and produced a series of three TV spots created to promote Jay Peak's student pass. All three spots feature vignettes of snow-obsessed students paired with wicked powder footage and the "you have to love snow to love Jay" messaging.

Origin created a portal site for Canadians looking for Jay Peak deals, directions, offers and other relevant information. The bilingual site specifically targets the Francophone ski and snowboard market. Visit website