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STRAVA

STRAVA

Smart Design, Savvy Marketing

Exploring the role that good design and savvy marketing have played in helping STRAVA became the predominant social fitness application.

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The Hamburger Menu

The Hamburger Menu

Are those three little lines modern, mobile and minimalist or simply designers copying each other?

The hamburger menu has become a recognizable icon at the top of nearly every mobile webpage and has even started to appear on many desktop sites, but is it as recognizable and useful as web designers would like to think?

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What is next for Tough Mudder?

What is next for Tough Mudder?

They came they conquered, but will they be back?

Tough Mudder Whistler is over for another year. They came they conquered, but will they be back again next time? There’s no doubt Tough Mudder has been a worldwide success, as we discussed in a previous post, millennials now officially prefer obstacle races to gyms. But once that challenge has been ticked off the list, what is being done to lure them back?

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Is crowdfunding for you?

Is crowdfunding for you?

A look at some of the outdoor industry hits (and misses) on Kickstarter

Sites like Kickstarter and Indiegogo are fast becoming a viable option in the development and marketing tool box for creators. From filmmakers to product designers, aspiring product testers to photographers, many in the outdoor industry are turning to crowdfunding to help make their vision a reality.

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Content Marketing Laws

Content Marketing Laws

Gregg Blanchard’s Seven Principles

Last month, a few hundred resort marketers from around North America gathered in Denver for Destination Summit. If you were there, you'll agree that this gathering is a unique opportunity to learn, to share and to drink at high altitude. One of the sessions really resonated with me was Gregg Blanchard's presentation about Why Slopefillers worked and what resorts can learn from it. Highlights here.

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Quality Content for SEO

Quality Content for SEO

a necessary evil

The right content makes all the difference when it comes to search engine optimization (SEO). According to a recent E-Marketer article, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

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2014 Mount Baker Splitfest

2014 Mount Baker Splitfest

Checking in on the state of splitboarding

It’s no secret that splitboarding -- and backcountry access in general -- is a fast-growing niche within the ski and snowboard industry, and events like the annual Mount Baker Splitfest are evidence of the exponential increase in backcountry recreation.

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