Industry Insights

Industry Insights
Testing an Outdoor Toolkit

Building a movement? First, build a toolkit. Testing an Outdoor Toolkit

A look at the Outdoor Industry’s new online resource

What do you do if you’re the lead non-profit tasked with inspiring and growing future generations of outdoor enthusiasts? Answer: To build a movement, you need a toolkit. We take the Outdoor Foundation’s new resource, geared at growing leaders in biking, hiking, paddling, and adventure, for a test-drive.

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YOUtility content marketing

Tools of the trade: YOUtility content marketingYOUtility content marketing

How to help not hype

More than ever, it’s easy to tune out, turn off or un-follow information from an unreliable source. Unfortunately for businesses, years of gimmick-y advertising and marketing tactics have rubbed off on savvy consumers, making it harder for brands to establish a reputation as a trustworthy content producer. So how do brands rise to the top? By helping instead of hustling.

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Crafting contagious campaigns

How the Ice Bucket Challenge tapped viral’s secret formula Crafting contagious campaigns

How to go viral : What we can all learn from the ice bucket challenge

Like any good virus, the Ice Bucket Challenge has not just proliferated, it has mutated. Still going strong on social media as a fundraising phenomenon for ALS, the phenomenon also developed some interesting strains in Africa (Lather Against Ebola), India (The Rice Bucket Challenge), a No Ice Bucket Challenge backlash, and smaller morphs from folks challenging people to donate to any cause that’s meaningful to them. We examine how the ice bucket challenge tapped viral’s secret formula.

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Karma and the Great Outdoors

Karma and the Great OutdoorsKarma and the Great Outdoors

The 10 Most Ethical Outdoor Gear Brands (and How You Can Play the CSR Game)

Consumers, especially in the outdoor space, have a conscience. They want to do good, and they want the companies they support to do good, too. Here are the stand-out 10 who have embraced a triple bottom line - people, profits and planet. Plus an interview with Russ Stoddard, president of Oliver Russell, on how to be a brand with higher purpose and a healthy bottom line.

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