Designed to run in soulful photo-strong verticals, Frequency and The Ski Journal, these "anti-ads" aligned with the 2011-2012 strategy of letting WB's community members do the talking, but were stripped clean to fit the uncluttered aesthetic of the publications. Double page images showcase Whistler Blackcomb's big mountain terrain-turned-playground with freeskier Mike Douglas, aka "The Godfather", shot by Eric Berger, and rider Forrest Burki dropping pillowlines and testimonials through Tim Zimmerman's lens.
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