Origin developed Tourism Whistler's 2011.12 winter campaign, 'The Whistler Sabbatical Project', around the insight that most of Whistler's target audience fantasises about unplugging from work to take a month-long snow sabbatical. Anchored by a month-long all-expenses paid prize, the Whistler Sabbatical Project is an integrated campaign featuring the wouldyoudoit.whistler.com microsite, television spots, print ads, online takeovers, e-blasts and 18 video segments that invite a viral level of engagement. Award-winning photographer Jordan Manley shot the campaign's signature imagery.

Origin developed Tourism Whistler's 2011.12 winter campaign, 'The Whistler Sabbatical Project', around the insight that most of Whistler's target audience fantasises about unplugging from work to take a month-long snow sabbatical. Anchored by a month-long all-expenses paid prize, the Whistler Sabbatical Project is an integrated campaign featuring the wouldyoudoit.whistler.com microsite, television spots, print ads, online takeovers, e-blasts and 18 video segments that invite a viral level of engagement. Award-winning photographer Jordan Manley shot the campaign's signature imagery.

Origin developed Tourism Whistler's 2011.12 winter campaign, ‘The Whistler Sabbatical Project', around the insight that most of Whistler's target audience fantasies about unplugging from work to take a month-long snow sabbatical. Anchored by a month-long all-expenses paid prize, the Whistler Sabbatical Project is an integrated campaign featuring the wouldyoudoit.whistler.com microsite, television spots, print ads, online takeovers, e-blasts and 18 video segments that invite a viral level of engagement. Award-winning photographer Jordan Manley shot the campaign's signature imagery.

This summer Origin created a campaign focused on communicating the value and variety of things to do in Whistler, with the intention of busting the myth that Whistler is an expensive destination. The "Whistler Insider" blog gives "fresh, free and fun" ideas to enjoy in Whistler...without breaking a budget. The campaign has its own landing page, and includes online, print and outdoor media.

This summer Origin created a campaign focused on communicating the value and variety of things to do in Whistler, with the intention of busting the myth that Whistler is an expensive destination. The "Whistler Insider" blog gives "fresh, free and fun" ideas to enjoy in Whistler...without breaking a budget. The campaign has its own landing page, and includes online, print and outdoor media.