In order to promote Salomon’s new Flight Crew Trail Running Team, Origin designed and developed a website, web banners, eblasts, t-shirt and a series of consumer contests designed for customer engagement.
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Origin used rich, emotive trail running imagery to promote the Flight Crew Trail Running contest and to direct consumers to its minisite.
Origin’s design and development of a minisite to promote Salomon’s first North American brand store in Toronto features a simple admin tool allowing store staff manage content so that users can find up-to-date information on store clinics, promotions and events in one place.
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For the launch of Salomon’s first North American brand store in Toronto, Origin developed creative to speak to the brand’s active consumers through beautiful outdoor imagery paired with the headline “Come in. Get out.”
Working with both the brand and the resort partner, Intrawest, Origin has been responsible for the Tremblant store’s design and seasonal updates. This includes the design and construction of a new storefront façade, a customized footwear wall and all in store graphics.