Origin wrote, directed and produced a series of three TV spots created to promote Jay Peak’s student pass. All three spots feature vignettes of snow-obsessed students paired with wicked powder footage and the "you have to love snow to love Jay" messaging.
For Jay's Quebec outdoor campaign, we carried over the "Faut Aimer La Neige" (Gotta love snow) concept to an adult pass offer. Our targeted media plan included selected bus shelters, subways and high traffic highways in Montreal and Sherbrooke.
The "Faut Aimer La Neige" (Gotta love snow) was also executed with a student offer in geo-targetted bus shelters in Montreal and Sherbrooke.
Origin created a portal site for Canadians looking for Jay Peak deals, directions, offers and other relevant information. The bilingual site specifically targets the Francophone ski and snowboard market.
Visit website.In promoting the new Jay Peak golf course, Origin developed an integrated campaign in billboard, print and online ads, driving consumers to a French-language minisite for more information.
