C4 Distribution’s focus on fashion and lifestyle brands is reflected in the identity design created by Origin, with the goal of aligning C4’s brand character to that of the brands it represents.
With a focus on ease of use by its national base of dealers and partners, Origin designed and developed C4 Distribution’s website to include an admin tool for C4 managers to easily upload dealer tools such as logos, images and ad materials.
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Origin’s design of a poster and rave cards to promote a Nikita (a C4 brand) sponsored event during the TELUS World Ski and Snowboard Festival was inspired by the brand’s strong culture of female board sports enthusiasts.
Showcasing Split in a playful and youthful environment was key to Origin’s design and production of both its men’s and women’s catalogs for the C4 brand. The final product featured dynamic photography and product close-ups shot entirely in the Origin studio.
